Job Description: Business Development Officer – Business Outsource Services (SaaS, ERP)

Company Overview

JPCann Associates Group is a leading Management Consultancy and Capacity Building firm with a growing global presence. Our Business Outsource Services division specialises in implementing and managing cutting-edge Software-as-a-Service (SaaS) platforms and Enterprise Resource Planning (ERP) systems that drive efficiency, data integration, and digital transformation for our clients. We are seeking a motivated and tech-savvy Business Development Officer to drive the growth of this critical division within our local and regional markets.

Position: Business Development Officer – Business Outsource Services (SaaS, ERP)

Location: Accra, Ghana
Department: Business Outsource Services (BOS)
Reports to: Head of Business Outsource Services / Business Development Director
Employment Type: Full-Time

Role Summary

The Business Development Officer will be the commercial engine for our SaaS and ERP outsourcing solutions. This role focuses on generating new business, expanding our client base, and driving revenue by connecting clients with our technology-driven outsourcing services. You will identify prospects, demonstrate the tangible ROI of our platforms, and manage the sales cycle from lead to close. This is a local-market-focused role ideal for a hunter who understands technology’s role in solving business problems.

Key Responsibilities

Lead Generation & Prospecting (40%)

• Actively generate a robust pipeline of qualified leads through cold calling, email campaigns, social selling (LinkedIn), networking events, and leveraging existing industry contacts.
• Research and identify target companies within key verticals (e.g., mid-market manufacturing, logistics, retail, professional services) that would benefit from SaaS/ERP outsourcing.
• Qualify leads based on budget, authority, need, and timeline (BANT criteria) to ensure efficient use of sales resources.
• Maintain and update all activities, leads, and opportunities in the company CRM with meticulous accuracy.

Sales Execution & Client Solutioning (40%)

• Conduct discovery meetings to deeply understand client pain points related to manual processes, data silos, and operational inefficiency.
• Collaborate with our solutions architects to design and present tailored SaaS/ERP outsourcing proposals that clearly articulate value, ROI, and implementation pathways.
• Deliver compelling product demonstrations and presentations that highlight key features and business benefits.
• Manage the entire sales negotiation and closing process, addressing technical and commercial objections.
• Achieve and exceed monthly and quarterly sales targets for new client acquisition and revenue.

Market Intelligence & Support (20%)

• Serve as a bridge between the market and our product/technical teams, conveying client feedback and competitive intelligence.
• Support marketing initiatives by participating in webinars, local seminars, and case study development.
• Ensure a smooth handover of won clients to the onboarding and implementation team.
• Nurture post-sale client relationships for potential upselling and to secure referrals.

Key Performance Indicators (KPIs)

Performance will be measured against clear, actionable metrics focused on local market penetration and sales efficiency.

Primary Sales Metrics (65% Weight)

• Monthly/Quarterly Revenue Target: Consistent achievement of individual sales quotas.
• Number of New Client Contracts: Minimum target of [e.g., 2-3] new qualified clients per quarter.
• Sales Pipeline Value: Maintain a healthy pipeline 3x the quarterly quota in the CRM.
• Lead Conversion Rate: Percentage of qualified leads that progress to a proposal and closed deal.

Activity & Operational Metrics (25% Weight)

• New Qualified Leads Generated: Number of new, vetted prospects added to the pipeline per week/month.
• Client Meetings/Demos Conducted: Minimum number of face-to-face or virtual sales meetings held.
• Proposal Submission Rate: Timely submission of professional proposals following client meetings.
• CRM Hygiene: Accuracy, completeness, and timeliness of all sales activity logging.

Strategic & Growth Metrics (10% Weight)

• Client Satisfaction (Sales Process): Positive feedback from prospects on the sales engagement experience.
• Average Deal Size: Growth in the average contract value over time.
• Market Penetration: Increased presence and awareness in designated local territories or industry verticals.

Qualifications & Experience

Essential

• Bachelor’s degree in Business, Information Technology, Marketing, or a related field.
• 2-4 years of proven B2B sales/business development experience, preferably in SaaS, IT services, cloud solutions, ERP/CRM sales, or technology outsourcing.
• A solid understanding of how SaaS and ERP systems (e.g., Odoo, Microsoft Dynamics, SAP Business One, NetSuite, niche SaaS platforms) solve business challenges.
• Demonstrable track record of meeting or exceeding sales targets.
• Tech-savvy with excellent presentation skills and the ability to demystify technology for non-technical buyers.
• Proficiency with CRM software (e.g., Salesforce, Zoho, HubSpot) and the Microsoft Office/Google Workspace suites.
• A valid driver’s license and readiness for local travel (estimated 20-30%) to meet clients and attend events.

Desired

• Prior experience selling into specific local industries such as manufacturing, distribution, or services.
• Formal sales training or certifications (e.g., in a specific sales methodology or cloud platform).
• Basic understanding of business process outsourcing (BPO) models.

Person Specification & Competencies

• Driven & Proactive: A self-starter with a hunter mentality and relentless drive to find and close new business.
• Technically Conversant: Able to learn and speak confidently about software solutions and their business impact.
• Excellent Communicator: Strong listening, presenting, and writing skills; can build rapport quickly.
• Resilient & Adaptable: Handles rejection positively and adapts approach based on client feedback.
• Organized & Disciplined: Manages time and pipeline effectively without constant supervision.
• Problem-Solver: Approaches sales as a consultant, aiming to solve client problems rather than just sell a product.

Working Conditions

• This is a target-driven role based in a dynamic, supportive team environment.
• Primary work location is [Office Location], with flexibility for hybrid work as per company policy.
• The role involves local travel within [Country/Region] for client meetings and industry events. No international travel is required.
• May require occasional flexibility to accommodate client schedules.

What We Offer

• Competitive base salary with an attractive, uncapped commission structure directly tied to KPIs.
• Clear career progression path within the growing Business Outsource Services division.
• Ongoing training on our SaaS/ERP product suite and sales methodologies.
• Opportunity to be at the forefront of digital transformation for local businesses.
• Supportive team culture with regular coaching and development.
• Standard benefits package including [Mention specifics, e.g., health insurance, pension, mobile allowance, travel allowance].